The Daily Front Row

During April Bridal Fashion Week, heidi elnora was listed as “Who’s Who At New York International Bridal Fashion Week” by The Daily Front Row. Check it the Q&A: The Daily Front Row.

The Today Show on NBC

This morning on the Today Show one of our precious brides, Ashley Joseph Mezrano was showcased on pinterest. Love this 2010 heidi elnora bride!
The Today Show “Here comes the bride — but where’s the groom?”
“Thanks to the growing popularity of websites like and Pinterest, women far and wide are getting an early start on planning their wedding before their big day, but there’s just one thing missing. NBC’s Joelle Garguilo reports.”

Weddings Unveiled

Thank you so much to Brooke and the entire Weddings Unveiled team for featuring the Olive Oil and the Ruby Joe in your Winter 2013 issue. We love it!

BRIDES Magazine

We are so honored to have our Coco Marie gown featured as the Nordstrom Ad in the Winter 2013 issue of BRIDES magazine. Look for the Coco Marie gown in the insert after page 98.

Southern Weddings Magazine

We LOVE Southern Weddings Magazine and the wonderful editorial on our Ruthy Gail gown.

Glamour Magazine Blog

“Our new wedding dress designer crush? heidi elnora! (You may have seen her on Project Runway a few years back)” Glamour Mag on-line. Want more… (click here to read the article.) 


Nordstrom: The Wedding Suite Blog

“Hi, everyone! It’s Molly, your Nordstrom Weddings Site Merchandiser here. I’ve had the pleasure of getting to know one of our wedding designers, Heidi Elnora, since we launched her brand seven months ago. Let me just tell you that she is a fantastic human being and a brilliant designer. She has enough energy to fill the Superdome, the ability to make you smile so big your cheeks hurt and is one of the best huggers I’ve met!” ( read more )

Style Me Pretty

Great Press from Style Me Pretty. “These are the kind of gowns that sweep you off your feet the very SECOND you take in the gorgeous layers and beautiful fabrics –  and each design is sooo incredibly breathtaking, you’ll be swooning form here ’till all eternity.” Style Me Pretty

ACM Awards

This past March, Heidi had the opportunity to design a red carpet gown for the super talented and unbelievably sweet, Sara Evans. Sara’s gown received rave reviews as she walked the red carpet for the 47th Annual ACM Awards on CBS. Sara’s one shoulder coral gown with high slit made many a fan and critic take a second look at a true country music STAR!

Casting Call for NY Bridal Fashion Week!!!!

Southern Living magazine

I can honestly say from the day I started heidi elnora,  I have dreamed of having a write up in Southern Living magazine. It’s something that I grew up on. My Nana always read Southern Living magazine. I am proud to say that in January of 2012, Southern Living’s new wedding magazine, Southern Living Weddings reached out to me to be one of their wedding experts. Thank you Southern Living magazine to making one of my dreams come true. XOXO, heidi elnora

heidi elnora + Nordstrom= F.A.B.U.L.O.U.S.

We are THRILLED to announce that heidi elnora can now be found at The Wedding Suite at Nordstrom. We will be in 6 of the 18 locations. So please come visit us at one of our upcoming trunk shows this March. Dates and locations are listed below.

We look forward to meeting you!

XOXO, heidi elnora

Merry Christmas and A Happy New Year

This year has been such an amazing year for heidi elnora. We pray that each of you are blessed with a beautiful new year full of hope, joy, and dreams come true.

Tis the season to…GIVE

On April 27, 2011 the sweet state of Alabama was forever changed.

Heidi has teamed up with the American Red Cross with a t-shirt/blood drive. These exclusive t-shirts can be purchased for $12 (prior to tax) or you can get one for FREE when you donate blood at your local Red Cross. If you can’t give blood, you can always donate by purchasing a set of shirts to be given to donors. Each shirt cost $3.00 to make, so for every t-shirt sold at $12, 3 will be given to donors. Shirts can be purchased over the phone 205.977.7202, by email at or by mail. Please write checks to: Heidi Elnora/American Red Cross. Please mail your check to 4128 Crosshaven Lane Birmingham, AL 35243. If ordering a t-shirt please state the quantity, size, and Red Cross pick up location. This is one gift that doesn’t cost anything and that can truly safe someone’s life.

To find a location near you visit American Red Cross

The American Red Cross

Tis the season to give. We can’t think of a better way to give, than that of yourself. This is why heidi elnora has teamed up with The American Red Cross to raise awareness about the blood shortage. Please take just a few minutes this busy holiday season to stop by your local Red Cross and give. It is one gift that can truly safe a life! Visit The American Red Cross to find a location near you.

Martha Stewart Weddings blog

Modern Jewel Tones Series: Extra Inspiration

We are so excited to have the Callie Alridge gown featured on Martha Stewart’s blog TODAY! Check it out…

“The next installment in our special Modern Jewel Tones series comes courtesy of Elizabeth Demos. Liz created an inspiration board to show you even more ways to work this rich trio into your wedding.

This Heidi Elnora dress has a simple silhouette with detailed shoulders — it’s a gorgeous bridal look. Then imagine having a group of bridesmaids in a mix of dresses from Anthropologie. And maybe you or your maids will wear a pop of color on your feet with these options from BHLDN — or, to add a bit of whimsy, a topper from Zazzarretti Bridal.


What an amazing market. We have such exciting news to share in the next few weeks. Until then, please enjoy a sneak peek of the 2012 heidi elnora collection “KEEP CALM AND CARRY ON” shot by Martha Stewart Weddings To see these gowns up close and personal, please visit us at our upcoming trunk show November 3rd and 4th at ALTAR in Kansas City, Missouri

Image: Chuck St. John Model: Hannah Wade

Katie Grace goes National!!!!!

We are absolutely thrilled to share with you the October 2011 issue of Brides magazine featuring the Katie Grace gown. This gown can be found in our sister stores across the country as well as auctioned off on

Great Editorial from!!!!!

Short Summer Wedding Dresses from the Spring 2012 Runways

There’s no better time to sport a short wedding dress than summer, the season of leg-baring, body-conscious silhouettes. The recent runway shows were swept up in a wave of short options—to help you find a shortie that fits your personal style, we’ve broken down the top trends for you, from feathers and ruffles, to beading and bows.


Bubbles and Baubles…this Thursday!!!

Please click on the image to your right for more information on this fabulous event!

A Southern Lady

Thank you so much for the great article, Southern Lady. To see the full article click on the image to the right!

We LOVE our sisters!

We are so excited to announce our new SISTER STORES!!!! Brides can now find heidi elnora gowns at in North Carolina and in Michigan. As always, you can find us in Kansas City, MO at This June we will be hosting a trunk show at in South Carolina We hope to meet you at one of our SISTER STORES super soon!

Project Runway-finally the WINNER!!!!

Kate Middleton’s top-secret wedding dress was finally revealed this morning in London, designed by Sarah Burton for Alexander McQueen. She chose British brand Alexander McQueen for “the beauty of its craftsmanship and its respect for traditional workmanship and the technical construction of clothing.”

Looks like “Runway” Season 2 designer Heidi Elnora (sketch, inset) was the closest in predicting her gown!

A Royal Affair!

Yesterday, the Birmingham News wrote a fabulous article on heidi elnora and her involvement with Birmingham Fashion Week. We are so proud to be a part of such an amazing event for our city!


We are so thrilled to be apart of the 1st Annual Birmingham Fashion Week benefiting Camp Smile-A-Mile. Please join us on Friday, April 29th to celebrate the nuptials of Prince William and Kate Middleton with a royal runway inspired finale. We hope to see you there!

It’s TRUNK SHOW time!

For those of you ladies in our around ALTAR in Kansas City, Missouri, please Save-The-Date. Heidi Elnora will be hosting a trunk show on Friday, April 15th and Saturday, April 16th. We would love to see you and introduce you to the 2011 heidi elnora collection!

A sketch for Kate Middleton

Heidi was asked by Lifetime to design a Kate Middleton inspired wedding gown in celebration of their upcoming movie, “William and Kate” on Monday, April 18th at 9/8 central.

“Kate’s gown represents a new era of royalty. Her signature look is very simple and clean. The gown that I designed for her reflects her classic sense of style with a royal flair.” —Heidi Elnora

Promoting Breast Cancer awareness – Grace Ormonde

Last year while I was at WPPI, I met a photographer named Peter Doyle who is based out of Acworth, Georgia. Owner of Storyboard Life, one of the things that really caught my attention about Peter was his zest for life and using that to pictorially capture other people’s stories. When he told me about a special project he was working on called Project Purpose, being a huge advocate of promoting breast cancer awareness myself, I knew I had to share it with you. -Grace Ormonde

Here is more about the project along with three of Peter’s client’s stories.

Project Purpose: To preserve the stories of men and women who have personally experienced breast cancer for the benefit of future generations who will experience this disease.

Heidi Elnora is honored to have one of her wedding gowns used to promote such a wonderful cause. To read more

Love me some headbands!

Jennifer Behr creates a range of seductive headpieces – 21st century crowns – each one with its own appeal… crystals set in dark metal and hand-stitched to ethereal silk chiffons, braided ropes, slick patent leathers and tough studs. This season jennifer artfully incorporates it all to pin back even the unruliest of locks. The collection is made by hand in her studio and within a network of small workshops in brooklyn and manhattan. This results in hair accessories carrying the soul of handwork, while remaining thoroughly modern in appearance.

Simply Beautiful

I came across this image when I was looking for inspiration for the blog. It is simple yet so beautiful. I hope it inspires you as much as it does me! Image by Thomas-Rusch

One month away!

We are one month away from debuting the 2011 collection at Charleston Fashion Week. Heidi has been asked to be the featured designer for bridal on Saturday. So, for those of you that live on the East coast, we would LOVE to meet you !

To see the commercial

For more info

Designer Illustrations

You have taken the time to have a heidi elnora gown designed especially for you. Why not finish the look with a one of a kind heidi elnora illustration.

Now, every heidi elnora bride can have the opportunity to have an illustration of her gown created exclusively by the designer. The process is easy. Heidi elnora will take the sketch created by your stylist and use it to create your one of a kind illustration. Each illustration is created with pen and marker on 9X12 drawing paper, matted, and framed. Additionally, each illustration is signed by the designer herself.

The illustration process takes 2 weeks from initial order to shipment. If you are planning on giving this as a gift please plan accordingly. Rush orders are available for an additional fee.

To place an order please email or call one of our locations. We request that you supply us with the brides maiden name and wedding date. Also include, your name, payment method, and shipping information.

All packages are shipped FED EX ground unless otherwise specified. Priority shipping is available yet may be subject to additional fees. Once your illustration has been shipped, we will supply you with the tracking information.

The fee for an heidi elnora original sketch is $450.00 (minus tax and shipping, if applicable). We will accept cash, check, or credit card. One half of the initial balance is due to secure your illustration. The remaining balance is due prior to shipping. Payment can be made by credit card over the phone or by cash, check, or credit card at one of our locations.


Fabulous Frock Friday!

Yeah for Fridays! One of our favorite days of the week. In celebration of the weekend, we wanted to feature a few fabulous frocks that we have found. Get inspired!

what junebug loves!

We are so honored to be featured in the Los Angeles based fabulous blog, junebug weddings. There wedding blog is all about inspiring you to express your personal style!

“…when I received these images of Heidi’s 2011 collection from photographer Leslee Mitchell, I promptly fell in love with her designs. It’s not just that this photo shoot is so fabulous (though it is! ooh la la, these photos!) it’s that Heidi is following her passion and creating unique, well-made, fashion forward pieces personalized for every bride, and by doing so making her corner of the world a more beautiful and inspirational place. It makes me think, bravo to Heidi and to small business owners everywhere!. ” – Christy, author of junebug weddings

Viva Las Vegas

Tomorrow we leave for our company trip to Las Vegas. We are so excited about all of our appointments as well as seeing all of the weddings taking place throughout the city. Viva Las Vegas!

*Images: {row 1} letters, Urban Outfitters; playing cards, Domino Magazine; gold pattern, coco+kelley {row 2} playing cards, Martha Stewart; scene from Viva Las Vegas; pretzel favors, Martha Stewart {row 3} cupcakes, coco+kelley; balloons, Snippet & Ink; casino, Style Me Pretty {row 4} coke bottles; cocktails & carnations, Martha Stewart.

Cover Girl

Congratulations to Molly Forsythe Partlow, our cover girl on the newest issue of Birmingham Bridal. Look for her on newstands TODAY!

Welcome to our sweet home!

Thank you for visiting our new website, home of all things heidi elnora. We hope you stay a while and journey through all of our new gowns, silhouettes and content. As for our journal it will be updated every Monday, Wednesday and Friday. So, if you would like to get the inside scoop, just click on the sweet little subscribe button in the upper left hand corner. As always, we look forward to hearing from you!

October 17, 2009

Jeff and Heidi’s wedding was nothing short of magical. If you know Heidi, you know that she is over-the-top. When it came to her big day there were no exceptions. The festivities began with a quaint sit down rehearsal dinner at The Historic Rucker House on Friday, October 16th. The wedding was held in Birmingham, Alabama on Saturday, October 17, 2009. With a little over 450 guest in attendance, Jeff and Heidi exchanged their vows at Mountain Brook Community Church. That evening they celebrated their nuptials by hosting a masquerade ball at The Historic Alabama Theatre.

Images courtesty of the talented Angela Karen Photography

Behind the Seams-2011 collection

We had such a wonderful time creating this 2011 heidi elnora collection. There were so many talented and amazing people involved in making this day happen.
We want to give a special thanks to: Leslee Mitchell, Holloway Productions, Tour de Glam, Hair Therapy, our models and last but by no means least, Heidi’s precious family. Thank you for EVERYTHING. We COULD NOT have done this without your love and support.

Images courtesty of the talented Leslee Mitchell

Dressing like a Princess…

We are so enthralled by the April 2011 nuptials of Prince William and Kate Middleton. Could it be that we secretly had a crush on the prince or is it simply that every little girl dreams of being a princess? Whatever the case, we love ALL the hype and excitement surrounding this historic wedding.

Starting tomorrow, January 25th, Reiss an English design house will have Kate’s engagement look for sale. Check out the website below. This would be a fab rehearsal dinner or get away dress for the “princess” in your life.

Image: Mario Testino


Requirements: nice, height: 5.6-5.11, dress size: 2,4,6. Available ALL DAY on Sunday, January 16th.

For the first time in 3 years, heidi elnora is having an open casting call for models for the heidi elnora website. We will select 12 ladies to model the 2011 heidi elnora collection. One of the nation’s top photographers, Leslee Mitchell be coming to Birmingham for the shoot. Professional hair, make up and styling will be provided as well as breakfast, lunch, and snacks. If chosen, these girls will grace the pages of the heidi elnora website, the runway, and may have the opportunity to be used in local and national media including print and television appearances as well as a trip to NYC for fashion week . If you or someone you know are interested in modeling please contact us via our facebook “like” page

With over 180 emails already received from girls in Alabama, Mississippi, and Georgia, we will narrow down our top 15-20 on Saturday, January 8th. On Monday, January 10th we will announce our finalist by posting each models headshot on the heidi elnora “like” page. We will need your help voting for your favorite model. Whichever 12 girls receive the most “likes” under their image will be our models for the Sunday, January 16th photo shoot and have the opportunity for the above appearances. Anyone and everyone can vote. We look forward to seeing who you choose and can’t wait to show you the 2011 heidi elnora collection!!!!!

Hair Team: Hair Therapy

Make Up Team: Tour de Glam

Videographer Team: Holloway Productions

Mamie + James…welcome my friend!

With much pride, I would like to introduce you all to Mamie + James. A collection of hand-made garters by one of my very best and talented friends, Loren James. Loren uses “notions collected from open air markets in Paris + New York and even some from Mamie’s sewing box.”  Mamie + James start at $35-$250. Loren offers customization too!

Inspiration comes in many forms, some unexpected, and some very close to the heart. Loren found the inspiration for her line, Mamie + James, in the form of the adventurous life of her Mamie and Papa, and how their love brought them to so many places together. She grew up hearing tales of their life in Morocco, of traveling by sea with two small children, and how they would sit out a storm on top of well-worn suitcases. Endlessly inspired by Mamie’s flair for evening wear and her love for sewing, even as a young girl Loren marveled at her ability to make something incredibly stunning and feminine from very basic materials with such ease. Remembering all the beautiful and whimsical things she experienced during her childhood, Loren set off on her own adventure to write a story all her own – one that led her to travel, explore and create a very personal collection of memories, sketches, photographs and garments. Her story took her all the way from Savannah, GA to the beautiful French countryside. By combining her childhood day­dreams with modern-day exploration, Loren has created her collection for Spring 2011. A collection that infuses chic, modern shapes with delicate vintage detailing – for the girl who wishes to embark on her own series of adventures.

Weddings in a Winter Wonderland Land!

I LOVE researching for wedding inspiration and with that, I LOVE winter weddings. There is something so magical about being married in the winter. Maybe it’s the sound of the fireplace crackling or the feeling of bundling up with your love bug, but whatever it is, it sure does make me happy.

And the winner is….

Last night at the BAMA theater in Tuscaloosa, Alabama the 2011 Miss Alabama and Miss Alabama Teen were crowned. It was an extremely exciting night for the contestants as well as the audience.

After two long days of competition, Miss Tuscaloosa, Madeline Mitchell was crowned as Miss Alabama beating out Miss Vulcan, Rachel Jarvis, who finished first runner-up.

“It is a true honor to win this event,” Mitchell said. “I’m so excited. It was amazing. I had all my friends here supporting me. It just felt great.”

Congratulations Madeline. We are looking forward to designing you a dress and watching you compete for Miss USA in Las Vegas!!!

heidi elnora is LUCKY!!!!!

heidi elnora has been recognized in the September 2010 issue of Lucky Magazine as “master of the glam Southern-inspired gown” (page 106)

Congratulations to our sister store, Lovely, for gaining such great exposure!

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